Lean brand strategy for business with a positive impact

Create a distinct, captivating brand that customers and your team will love.

Created by Rebecca Smallchua. Last updated, January 2020.

What you'll learn...

  • Elevate your brand and stand out
  • Align your team and business around a clear brand
  • Learn from world-leading brands
  • Establish foundations for building your brand story this course

  • Prepare a brief for copywriter & designer
  • Articulate what your brand stands for in a unique and meaningful way
  • Develop your brand message
  • Audit your current brand & content
  • Find out more

Course overview

This course includes

4 hrs course material

Helpful resources & articles

Brand model template

Your brand defined

Guided by expert facilitator

Course formats

In person workshop (4 hrs)

Remote workshop (Zoom)

On-demand video course

"Harvey’s brand workshop was a key milestone for our business, one that I will never forget. We’ve used the brand and content strategy to launch our now thriving online community!"

Danielle Stewart, Co-Founder, My Word


Brand is the foundation from which everything flows. When your brand and what you stand for are clearly defined, it's easy to make decisions, train staff, take on freelancers, motivate your team and unify customers around your vision.

We’ll go through the key elements to make your own brand model - defining your brand purpose, values and tone. Then we'll help you bring it to life in a clear and concise paragraph. 

You’ll be able to use this framework to help guide and filter how your brand is expressed across all your key brand assets including logo design, packaging, website, social media and your office / retail space. 


  • Brand - what is it and why does it matter?
  • Case studies - learn from some of the best in the world
  • The Brand Model framework - purpose, values, personality and tone
  • Workshop your key brand messages
  • Frameworks to bring your brand to life - briefing freelancers, brand audit
  • Q&A time throughout the workshop


  1. Create your own brand framework
  2. Align your values, business and customers
  3. Find your unique personality and message
  4. Guide for external communications
  5. Clearly articulate who you are and not as a brand
  6. Inspiration and references from case studies

Who this course is for

  • Owners / founders
  • Internal marketing
  • Team leaders
  • Marketing contractors
  • Business strategists

This course is for business founders or marketing team members who positively impact the world, but need help articulating what their brand stands for. It's for people who want their brand to be brought to life in the right way, consistently. You could be building a brand from scratch, thinking about a brand refresh or wanting to create a more consistent and engaging brand as you grow.

You're busy, have little or no budget and can't engage an expert agency, so want to tackle this yourself, and quickly. You want action, not theory!


  • You are working on an existing or new business
  • The business delivers positive impact in some way
  • Little or no marketing experience
  • You want to develop messaging today
  • You have been doing some marketing, or starting from scratch
  • Ideally you have some insight about your customers

Upcoming workshops

Get in touch to register your interest and we'll confirm upcoming course dates, prices and answer any questions you might have.

Group video workshop



Ideal for anyone outside Melbourne/Sydney.

(Max 8 people)

  • Pre-workshop homework & assessment
  • 4 hr practical workshop
  • Your brand defined
  • Guided by expert facilitator
  • Complete brand framework
  • Resources & articles

Upcoming workshops

Dates to be released

In-person workshop



Workshop your business in a group.

(Max 8 people)

  • Pre-workshop homework & assessment
  • 4 hr practical workshop
  • Your brand defined
  • Guided by expert facilitator
  • Complete brand framework
  • Resources & articles

Upcoming workshops

Dates to be released

Private workshop



1:1 session tailored to your specific needs.


Get in touch and we'll arrange a time that works for you.

Minimum student numbers

We only deliver each course if minimum students register, so please register your interest so we can bring the course to life :)

Workshop spaces limited

To provide the optimal learning experience we limit workshop sizes, so more time can be spent on your business, while giving you the opportunity to learn from others.

Register your interest

Pre-booking confirmation

You only make payment once we have been in touch, confirmed details and are sure the course is right for you. If the listed dates don’t work for you, register and leave a comment we'll release more dates if there's interest.

Conscious business discount

We offer 30% off for businesses who are delivering on one or more of the UN's Sustainability Goals.

Not sure? Got questions? Let's chat.

Get in touch

We Work With Businesses Who Improve The World

We spend a lot of time thinking about ways we can help create a sustainable future for our planet and the people on it. Businesses have the power to be a constructive or destructive force, which is the reason we’re selective about who we work with. By helping conscious businesses grow, we can help them increase their impact.

So when taking on a client, we assess whether they contribute to one or more of the UN’s Sustainable Development Goals (SDGs). If they’re destructive on any goal we won’t work with them. Simple.

We acknowledge the traditional custodians of the land on which we work and play and we pay our respects to elders past, present & future.