Best practice digital marketing to grow sales & leads
Make sense of the key digital tools and strategies to return on investment.
What you'll learn...
...in this course
"Harvey’s data analysis gave us a view of our customer we never knew existed, and helped us run a digital campaign to increase repeat purchasers."
Hannah Spilva, Founder, LVLY
Too often, businesses invest time and money in a variety of digital strategies without truly knowing if they are valuable, or how to optimise their investment. It’s possible to know whether digital marketing is generating sales and revenue in addition to visitors and leads. But first, you need to understand analytics platforms, how to integrate them and tag leads / customers the right way.
In this session we’ll share best practices for each tool, and set strategies for your business for each stage of the customer journey, from visitor to subscriber, cart abandoner to qualified lead and customer. We'll help you identify the data to track people through each stage, determine where you have drop-offs, and where to focus your sales and marketing efforts.
You're working in a business selling or generating leads online. You’re getting visitors, but you think you could be getting more leads, conversions or database growth. You feel a little overwhelmed by all the tools out there and want to know what data actually matters the most to improve and optimise current campaigns. You're working in a B2B or B2C with engagement through website, social and email.
You're busy, have little or no budget and can't engage an expert agency (or afford the time to become an expert in each channel) so want to tackle this yourself, and quickly. You want action, not theory!
Ideal for anyone outside Melbourne/Sydney.
(Max 8 people)
23rd March, Zoom Video
Workshop your business in a group.
(Max 8 people)
Melbourne 12th Mar, 9am-1pm
Sydney 16th Mar, 9am-1pm
Minimum student numbers
We only deliver each course if minimum students register, so please register your interest so we can bring the course to life :)
Workshop spaces limited
To provide the optimal learning experience we limit workshop sizes, so more time can be spent on your business, while giving you the opportunity to learn from others.
Simon Smallchua, Founder
Simon has worked in technology and communications since he started building apps and websites as a developer at 19. He went on to lead teams and technology for companies in Australia and the US, experiencing firsthand what works, what doesn’t and how the real-world application of technology will make or break it’s usefulness.
He’s run technology and marketing strategy teams, advising the biggest brands in the country, as well as managed and implemented smaller teams of 2-50. He’s won numerous national and international awards, presented at TED in Brazil and is a passionate believer in the power of business as a force for good.
He has a no-nonsense and relatable approach, and people have a tendency to leave his sessions feeling clear, informed and empowered to apply learnings to their team. He’s passionate about the details of technology, but more focused on the humans using it, ensuring it can make their lives better.
We spend a lot of time thinking about ways we can help create a sustainable future for our planet and the people on it. Businesses have the power to be a constructive or destructive force, which is the reason we’re selective about who we work with. By helping conscious businesses grow, we can help them increase their impact.
So when taking on a client, we assess whether they contribute to one or more of the UN’s Sustainable Development Goals (SDGs). If they’re destructive on any goal we won’t work with them. Simple.
We acknowledge the traditional custodians of the land on which we work and play and we pay our respects to elders past, present & future.