Academy

Impact Marketing & Communication For Business

Connect customers with your meaningful impact

Created by Rebecca Smallchua. Last updated, January 2020.

What you'll learn...

  • Engage your audience with compelling impact messaging
  • Elevate your brand and stand out
  • Align your team and business around clear impact messages
  • Learn from world-leading brands
  • Develop a genuine impact story

in this course....

  • Learn the 6 impact messaging strategies that work
  • Develop your core impact messaging
  • How to bring your new messaging to life in social, email and online
  • Framework to audit your current brand & content. Find out more

Course overview

This course includes

4 hrs course material

Helpful resources & articles

Impact worksheet & tools

6 messages for your brand

Guided by expert facilitator

Course formats

In person workshop (4 hrs)

Remote workshop (Zoom)

On-demand video course

"Harvey helped crystallise our vision and get to the heart of our customer needs with a no-nonsense, jargon-free approach. They gave us a clear marketing focus and built our capability, both as a team and as leaders."

Adrian Rokman & Laynton Allan, Co-Founders, KidsCo.

Overview

Learn how to clearly communicate the impact your business is making beyond profits. We will guide you to define your social purpose, what matters most to you and your customers, and how best to articulate it.

Outline

  • Case studies - effective impact brands that inspire 
  • Identify your key audience and impact communication barrier 
  • The Impact Messaging framework - from statistics to a story of one
  • Workshop your 6 impact messages 
  • Bring it to life in 3 creative concepts 
  • Q&A time throughout the workshop

Takeaways

  1. Create an impact communication plan
  2. Align your values, business and customers
  3. 6 x impact messages
  4. 3 x ready-to-go posts/emails/website content
  5. Clear, focused impact communication strategy
  6. Inspiration and references from 6 case studies

Who this course is for

  • Owners / founders
  • Internal marketing
  • Team leaders
  • Marketing contractors
  • Business strategists

You're working in businesses that create positive impact, but don’t feel like customers or other key stakeholders are aware of the positive impact you're making. You're unsure how to balance impact communication amongst a million other marketing messages and are wanting to gain practical tips, inspiration and a framework to build an impact communication plan that cuts through.

You're busy, have little or no budget and can't engage an expert agency, so want to tackle this yourself, and quickly. You want action, not theory!

Requirements

  • You are working on an existing or new business
  • The business delivers positive impact in some way
  • Little or no marketing experience
  • You want to develop messaging today
  • You have some basic brand and marketing in place

Course Formats

Register your interest and we'll be in touch to confirm upcoming course dates, prices and answer any questions you might have.

Online only

$89

4 HRS VIDEO

8 pre-recorded sessions. Start any time and learn at your own pace. (No expiry)

Group video workshop

$399

4 HR VIDEO CALL

Workshop your business in an interactive group video call. (Max 8 people)

Workshop dates to be released

In-person workshop

$499

4 HR WORKSHOP

Workshop your business in an interactive face to face group. (Max 8 people)

Workshop dates to be released

Private workshop

$1099

4 HR WORKSHOP

1:1 session tailored to your specific needs.

Booking

Get in touch and we'll arrange a time that works for you.

Minimum student numbers

We only deliver each course if minimum students register, so please register your interest so we can bring the course to life :)

Workshop spaces limited

To provide the optimal learning experience we limit workshop sizes, so more time can be spent on your business, while giving you the opportunity to learn from others.

Lead Facilitator

Rebecca Smallchua

Beck is a strategic marketer with a passion for businesses who balance profit and purpose. She has over 10 years experience in the industry, starting out in creative and media agencies before landing her dream job at social enterprise Thankyou.

She’s led brand and digital strategies and bold campaigns, including Thankyou’s famous Chapter One crowdfunding campaign, which raised over $1.4 million in 28 days to help end global poverty.

She is the founder of Harvey with a goal of helping businesses create more change for good. In just six months, she’s led successful campaigns for local brands including Jaunt, One Roof and LVLY and global organisations like B-Corp.

Facilitator profile

  • Digital, brand, ecommerce & social leader
  • Content marketing
  • Lead successful campaigns
  • Impact & social specialist
  • International media & awards
  • Retail, Consumer Goods, Business to Business
  • Small to medium enterprise specialist
  • Customer research

Register Interest

Booking confirmation

You only make payment once we have been in touch, confirmed details and are sure the course is right for you. If the listed dates don’t work for you, register and leave a comment. We'll release more dates if there's interest.


Conscious business discount

We offer 30% off for businesses who are delivering on one or more of the UN's Sustainability Goals.


Not sure? Got questions? Let's chat.

Get in touch academy@weareharvey.com

We Work With Businesses Who Improve The World

We spend a lot of time thinking about ways we can help create a sustainable future for our planet and the people on it. Businesses have the power to be a constructive or destructive force, which is the reason we’re selective about who we work with. By helping conscious businesses grow, we can help them increase their impact.

So when taking on a client, we assess whether they contribute to one or more of the UN’s Sustainable Development Goals (SDGs). If they’re destructive on any goal we won’t work with them. Simple.

We acknowledge the traditional custodians of the land on which we work and play and we pay our respects to elders past, present & future.

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Ⓒ Do Harvey Pty Ltd 2020 - Owned by Rebecca (50%) and Simon (50%) Smallchua and are the board of directors.

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