April 22, 2024
How we do it
A chat about true brand essence and how to uncover yours
A brand is how people remember it, explain it, feel about it - a culmination of their experience of a brand. “People” includes your staff, potential staff, partners, suppliers, competitors, customers, potential customers and more - each with their own experiences of a brand. Logos, visual identity, design, messaging and dare I say it, advertising, are a very small part of the experience. The greatest impact on perception comes from the purchasing process, receiving and using the product/service, when things go wrong, price point, recruitment, day to day work life experience, how suppliers are treated, who and how partnerships are felt (channel, retail, collabs, manufacturing, etc)