B Corp

A chat about true brand essence and how to uncover yours

A brand is how people remember it, explain it, feel about it - a culmination of their experience of a brand. “People” includes your staff, potential staff, partners, suppliers, competitors, customers, potential customers and more - each with their own experiences of a brand. Logos, visual identity, design, messaging and dare I say it, advertising, are a very small part of the experience. The greatest impact on perception comes from the purchasing process, receiving and using the product/service, when things go wrong, price point, recruitment, day to day work life experience, how suppliers are treated, who and how partnerships are felt (channel, retail, collabs, manufacturing, etc)

B Corp Assembly Reflections: Purpose, Sustainability, and Connection

Reflections from O'Terra and Smallchua on the B Corp Assembly 2024: A united front of 300+ B Corps driving sustainability and purpose.

3 years a B Corp, recertified

Ugh. We did it! 134.1 is our score, no improvement but that's a win.

5 big steps to becoming a more conscious business

If you’re looking to build some turbo impact into your business, we hope our 5 Big Changes will give you some ideas to help you do that. Here we go!

5 small steps we took to be a more conscious business

There were some little things we could change straight away, which helped us get certified, but also just made us feel good about the impact our business was having on people and planet. Here are five of ‘em.

Thinking of becoming a B Corp? Here's how we did it.

Thinking about becoming B Corp certified? It's definitely a journey and here's our little journey.

We became a B Corp to audit our ethics.

August was a big month for us. After a year in business, we knew we were doing good things for good people, but couldn’t shake the question: were we doing enough of it? Don't become a B Corp if you’re not ready to be challenged.