Stories

A chat about true brand essence and how to uncover yours

A brand is how people remember it, explain it, feel about it - a culmination of their experience of a brand. “People” includes your staff, potential staff, partners, suppliers, competitors, customers, potential customers and more - each with their own experiences of a brand. Logos, visual identity, design, messaging and dare I say it, advertising, are a very small part of the experience. The greatest impact on perception comes from the purchasing process, receiving and using the product/service, when things go wrong, price point, recruitment, day to day work life experience, how suppliers are treated, who and how partnerships are felt (channel, retail, collabs, manufacturing, etc)

B Corp Assembly Reflections: Purpose, Sustainability, and Connection

Reflections from O'Terra and Smallchua on the B Corp Assembly 2024: A united front of 300+ B Corps driving sustainability and purpose.

Report #4

Executive Summary

The fourth year in business brought clarity and refinement of our services and our impact and value in the world. But we dropped the ball with our donation. One thing that's solidified is our commitment to continuing to show up honestly. It's a never ending learning and improvement journey.

Report #4

Results

Did we achieve our goals? Yes, sorta and no. We’ve used a traffic light system to report on the goals we set from last year, we’re pleased to report we’re green on most things. One big one we dropped was our donation.

Report #4

Clients

We remained committed to our purpose to unlock the potential of the new economy through the types of clients and work we do to help them grow. We met our targets for impact level discounting, marinated a strong value for money and client satisfaction but dropped a little on revenue.

Report #4

Team

We’ve continued to put a focus on building an open and empowering culture while challenging each other to keep growing as people and doers by grasping and maximising learning opportunities. We’ve refined our values, formalised policies and procedures and put plans in place for moderate growth.

Report #4

Community

We did a call to arms this year for businesses to pledge to audit their suppliers and how they’re impacting the communities they operate in. We fell short of our goal to formalise a RAP plan and took the first step in cultural training with Evolve Communities.

Report #4

Environment

Climate continues to keep us up at night. It’s why we choose to work with organisations with climate action at its sole purpose, do what we can in our operations to reduce our carbon footprint and continue to advocate and create change through ESG consulting with The Business Pickle. An area where we dropped the ball is our donation to climate this year due to our financial position.

Report #4

Governance

Governance to us means operating fairly and squarely as an impact business. We will continue to challenge ourselves sharing transparently with our team, clients and anyone who is interested.

Report #4

Our goals

In terms of our 2023-24 goals, we aren’t making any crazy changes to our 2022-23 goals. We missed some, could improve in others, and are happy if we achieve the rest.

Sarah's Trip to the Solomon Islands: A Reflection

During my first meeting back in Melbourne after my trip to the Solomon Islands a client in clean tech asked how my time away was. I took a beat, looked out the window and reflected. “One of the most impactful experiences I’ve ever had”, I replied.

3 years a B Corp, recertified

Ugh. We did it! 134.1 is our score, no improvement but that's a win.

Yay! I failed again!

How improv reminded me not to take myself too seriously, and fuelled my creativity in the process.

Refreshed website, new case studies, launching Beyond Zero Emissions website and more….

Can you believe we’re already more than halfway through the year?! We thought it’s due time for a Harvey update. 

Sometimes new parents can’t finish their senten…

No one told me how much ‘baby brain’ was going to affect me at work after mat leave. Here’s what I learned…

Harvey drinks chocolate in the Solomon Islands

It’s a long way to the shop for a local alternative to Milo.

6 gentle ways to return from maternity leave

It was a lot easier returning to work after my second baby. This is why.

Behind the new Bank Australia website

After 18+ months, countless zoom meetings, an amazing cross-agency team, one baby and one pandemic later, we are stoked to share the new Bank Australia website!

Report #3

Goals

We want to improve our impact; optimise time spent on clients; deliver greater value and growth for clients; prepare for B Corp recertification

Report #3

Governance

There were no major changes to our governance in 21/22 and we’ll continue to maintain our current governance and ownership set up